Bus Stop Sales

I was walking along Britomart (kinda like the Pasar Seni of Auckland City, except perhaps a wee more organized) the other day with one of my flatemates when I came across this on one of those floor spotlight thingamajigies:
The idea of this is basically, when the lights go on, the shape of that l'il bat will be reflected onto the of the bus stop. I thought it was a clever promotion...made me wonder if the local television networks go through this much 'trouble' to promote the shows they air on TV. I've not been back to KL in a while so I can't say for sure.

Oh, this was done by Television New Zealand, by the way (the equivalant to Malaysia's RTM).